The short version: I ask for one thing, your email address, and only if you want what I send. I don't sell it, I don't share it, and you can have it deleted by asking.
Nothing at all unless you subscribe.
If you do give me your email address, I store:
That's the entire list. No name, no age, no phone number.
If you send me a message through the form on this site, I keep what you typed: your email address so I can reply, your message, and the date you sent it. I keep it as long as I might reasonably still need to answer you, and I delete it when I don't.
I send you what you signed up for, and occasionally new writing when I have something genuinely useful. That's the whole purpose of the list. I don't sell it, rent it, trade it, or hand it to anybody, and I don't run advertising against it.
Typing your address isn't enough on its own. I send one email asking you to confirm, and if you don't click it, your address sits there inactive and never receives anything else. Someone else typing your address in cannot sign you up.
Three companies, all doing ordinary plumbing:
None of them get your information for their own purposes.
I use Cloudflare Web Analytics to see which pages people read. It's the reason I know what to write more of.
It's worth saying exactly what that is, because most analytics are worse. Cloudflare Web Analytics sets no cookie and creates no identifier for you. It doesn't follow you between sites, it doesn't build a profile, and it doesn't let me pick you out. What I see is counts: how many people opened a page, roughly where in the world they were, and what linked them here. I can't see who you are, and neither can Cloudflare.
There are no advertising pixels on this site. No Meta pixel, no Google Analytics, no ad network, nothing retargeting you afterward.
You can ask me what I hold about you, ask me to correct it, or ask me to delete it. Write to annette@sponsorlab.ai and I'll do it. You don't have to give a reason, you don't have to explain, and nothing bad happens to you for asking.
To get off the list specifically, click unsubscribe in any email I've sent you, or just reply and say the word. If you'd rather I delete the record entirely instead of only stopping the emails, say that and I'll do that instead.
I don't sell your personal information, and I don't share it for advertising. I never have. If you're in California, Colorado, or one of the other states with a privacy law that gives you the right to opt out of that, there's nothing here for you to opt out of, because I don't do it in the first place. Your other rights under those laws, to know, to correct, and to delete, are the ones above, and they're open to everybody who writes to me regardless of where they live.
This site is written for adults. It isn't intended for anyone under 16, and I don't knowingly keep information belonging to a child. If you think I have, write to me and I'll delete it.
If I start collecting something new, this page gets updated before I do it, and the date below changes. I'd rather over-explain than surprise you.
Write to annette@sponsorlab.ai. It reaches me directly, and I read it.
Annette Thompson operates SponsorLab at sponsorlab.ai, from Boulder, Colorado.
Last updated 2026-08-08.