Sponsorship shouldn't be another job you didn't sign up for. SponsorLab is a done-for-you brokerage for creators with 50,000 to 500,000 followers across outdoor and endurance, climbing, gravel and mountain biking, backcountry ski, nutrition and recovery, pickleball, and women's midlife health and fitness. We find the brands who already pay creators like you, make the introduction, and handle the back and forth. We charge a 15 to 20% success commission and only get paid when you do; it's free for brands to be matched.
Editorial photograph, for illustration only. Not a SponsorLab creator or client.
What we actually do
We learn who you are
Before we pitch anyone, we get to know your audience, your content style, and any brand relationships you've already built. We enrich that with our own database, so we already know which sponsors have paid people like you.
We match you against the evidence
Every brand we suggest is scored against 365 brands and 685 verified payment links, not just follower counts. A gravel racer gets matched to the component and nutrition brands already paying gravel racers. A menopause strength coach gets matched to the supplement and apparel brands already paying that audience.
We write the pitch and send it
We open with the receipts: which brands already pay creators like you, and why your audience fits.
We negotiate the terms
We price the deal against real market data (roughly $1,200 to $5,000 per post, more for YouTube integrations and larger cycling or health-brand budgets) and guide you up the value ladder from gifted product to a retainer.
We close it and watch the renewal date
We manage the contract, then track the anniversary so we can bring the same brand back next year, at a lower commission for you.
"Brand X already sponsors creators like you. Here's why your audience fits."
This is the kind of line we open with on your behalf. Illustrative, not a real pitch.
Paddle, apparel, and recovery brands. The fastest-growing lane in our database, with 14 verified payment links across 10 prospect-tier creators already.
The database behind every match
Every match we make starts from a record we've verified ourselves: a creator, a brand, and a paid partnership confirmed straight from a public post, not a bought email list.
136
Creators mapped across seven verticals
365
Brands mapped and evidence-scored
685
Verified creator-to-sponsor payment links
Illustrative record, not a real creator
Vertical
Backcountry ski
Brand
Illustrative outerwear sponsor
Payment type
Paid partnership post
Follower range
50,000 to 500,000
Status
Verified ✓
Brands with verified payments to creators in our database. They are not SponsorLab partners and this page does not imply their endorsement.
685 verified sponsor payments, 365 brands, 136 creators: numbers pulled from a database we built ourselves and keep updating. Brands with verified payments to creators in our database include The North Face, LMNT, Garmin, Salomon, Mammut, YETI, and La Sportiva, among others across our seven verticals.
Early Access
Currently in private beta.
SponsorLab is being built alongside a small group of creators to make sure it actually works before we open it up. If you've got 50,000 to 500,000 followers in outdoor, climbing, gravel and mountain biking, backcountry ski, nutrition and recovery, pickleball, or women's midlife health and fitness, and you're serious about growing your sponsorship revenue, apply now.
Apply for Early Access
We'll reach out personally if it's a fit. No automated replies.
If you're a brand
You're already paying creators. Let us make the next introduction easier.
If you're reading this as a marketer, you already know the mid-tier creator is the hard one to find well. Macro talent is expensive and can feel generic. Nano creators need scale you don't have time to manage one by one. The 50,000 to 500,000 range is where the authentic, credible voice actually lives, and it's the range our whole database is built around.
We don't charge you anything to be matched. We're paid by the creator, as a success commission, only when a deal closes. So when we bring you a name, it's because the evidence says it fits.
Tell us your category and the audience you want, and we'll come back with creators pulled from a roster of 136, each with a payment history we can actually show you.
Questions we get asked
How do mid-tier creators get sponsorships?
Most creators with 50,000 to 500,000 followers get sponsorships through slow, manual outreach: cold emails, guesswork about who to pitch, and no way to prove a brand already pays creators like them. We replace that guesswork with a verified database of creator-to-brand payments, so every pitch we send opens with proof instead of a cold introduction.
What does a sponsorship broker actually do?
We source the matches, write and send the outreach, negotiate rates and deliverables, and manage the contract, on your behalf. You keep making content. We run the sales process in the background.
Do brands pay to be matched with creators?
No. It costs a brand nothing to be matched or introduced. We earn our fee only from the creator side, as a commission when a deal closes, so we have no reason to push a bad fit just to collect from you.
How much commission do you take?
15 to 20%, only on deals we actually close. No upfront cost, no retainer requirement, and nothing owed if nothing closes.
